In force since 12 August 2026 · no small-seller exemption

Sell to Europe.
Register nowhere.

EU packaging rules now want you registered — and usually paying a representative — in every country you post to. Frontdoor buys each order from you and sells it on, so we are the producer under those rules, and you are not.

Free to join. Nothing owed until you ship something. How it works

Where the paperwork goesWhere the parcel goes
You
sell as normal
Frontdoor
buys, then resells
Producer · duties stop here
Your customer
pays what they always paid

Title to the goods passes through us, so the registering, reporting and paying land on us. The parcel never changes hands.

What changed

Four parcels a year to Belgium now costs the same as four hundred.

Registration is required in every member state you sell into, with no minimum size or turnover. The going rate to register and be represented is about €299 per country, per year. Most small sellers have simply switched the EU off.

How it works

Nothing changes for your customer.

You do not re-platform, re-list, or move your stock. Someone buys from your shop exactly as they do today — same listing, same checkout, same price. We buy that order from you and resell it to them; you post it as normal. Because we are the one placing the packaging on the market, we register, report and pay — in every country.

Twenty-seven registers a seller can be asked to join. Under this structure, every one of them is our problem, not yours. We register wherever the parcels of the sellers on this list actually go.

What it costs

You pay when you sell. Not before.

A per-country fee charges a seller with four parcels the same as one with four hundred. That is the thing that broke, so we do not copy it.

Frontdoor · this route

4% + €1–4

per order, and nothing else

Monthly feenone
Per countrynone
Registrations in your namenone
A quiet month€0

Nothing is owed until you actually ship something.

Doing it yourself · for comparison

~€299

per country, per year, every year

Charged if you sell nothingyes
Registrations to holdone per state
Reporting deadlinesin each one
Scheme feeson top

Ten countries at that rate is €2,990 a year, every year.

€299 is the lowest openly published rate we can find for registration and representation, read from the provider's own site on 12 August 2026. Some ask a good deal more.

Where this stands

Early, on purpose.

You are being pitched a lot of confident answers this month. This is where ours stands.

Experimental · in the works

Frontdoor is experimental and still in the works. We are assessing the market and deciding which country opens first — the waiting list is what decides it.

Not for everyone

We will not take every seller. The first intake is small and chosen, and some shops will not be a fit. Join the list and we will tell you honestly whether yours is.

Join the list

Tell me where you sell.

One message when there is something real to say. No newsletter, and your address goes nowhere else. I read every reply myself.

Your email and where you sell to are all I need — the rest is up to you. Nothing here commits you to anything.

You're on the list.

I'll write when there is something real to say — starting with which country opens first. If you asked a question, you'll get a reply from me directly.